Seed companies

Crop protection companies

Crop input dealers and distributors

Food and feed processors

Food and consumer sector

Farm equipment sector

Animal health sector

Biotechnology firms

Provincial governments

Grower associations

Agricultural software companies

Grain quality testing equipment companies

Grain companies

In-depth executive interviews

Focus groups

Customer panels

Survey designs and questionnaires

Primary and secondary research gathering

Qualitative data synthesis

Quantitative data analysis

North America & Internationally

Languages offered: English and French

Market potential assessment

Competitive landscape assessment

Brand audit and concept testing

Customer value, needs and attitudes

Customer experience and journey mapping

Customer satisfaction and commitment

Customer buying behaviour​

Market segmentation

Customer segmentation

Competitor segmentation

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